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Image Source: sportcaller.comReading Time: 2minutesLeading U.S. operator recruits free-to-play specialist to improve acquisition and retention on college basketball showpiece
SportCaller, the free-to-play (FTP) sports-game provider, has announced a new partnership with U.S. operator FanDuel.
The deal sees the FTP specialist roll out a series of marquee games on its light-to-deploy platform across the major American sports, starting with next month’s popular NCAA March Madness basketball (19th March – 8th April).
This agreement continues to expand SportCaller’s growing global footprint in the US market where it already enjoys an established foothold with its Super 8 and Super 5 Games for TVG.
The new March Madness FTP bolsters FanDuel’s ongoing commitment to bringing its users fresh games and jackpot formats which increase activity and player-engagement across all platforms and devices. SportCaller’s pioneering performance in the domain of enhanced acquisition and retention remains second-to-none across a raft of different sports, which will now include: college sports, NBA, MLB, golf, tennis, UFC, boxing and NFL.
Lorcan Kelly, VP of sportsbook product at FanDuel, said: “SportCaller has been a good partner for the Paddy Power Betfair Group, and we’ve enjoyed teaming up with them on March Madness – an event whose huge popularity will naturally prove a solid acquisitions driver. The relationship has already elevated our expansive set of FTP games, and FanDuel looks forward to adding more over the sporting calendar to come.”
SportCaller MD Cillian Barry added: “Having collaborated so successfully Paddy Power Betfair over the past few years, it’s a real fillip for FanDuel to have chosen SportCaller as their partner in unlocking perhaps the most significant market of all. Their underlying expertise and consumer base are vast, so it’s going to be exciting to watch our games’ signature values of outstanding gameplay and bet-conversion map on to a wider range of U.S. sports and events, driving player activity at every step.
About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play and jackpot games for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller works with clients in UK, Europe, Asia, Australia, Africa and North America, ranking William Hill, GVC, Paddy Power Betfair, MoPlay and Lottoland amongst its expanding client-base.
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play and jackpot games for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller works with clients in UK, Europe, Asia, Australia, Africa and North America, ranking William Hill, GVC, Paddy Power Betfair, MoPlay and Lottoland amongst its expanding client-base.
George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.
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Evolution Gaming, the leading live casino solutions provider, has been crowned the Service Provider of the Year at the inaugural American Gambling Awards 2019.
Evolution beat eight other shortlisted service providers to win this prestigious award. The award recognised the industry service provider who has had the most meaningful impact in the online gambling space over the course of the judging period.
“We are extremely proud to receive this award. It is a testament to our hard-working team, who have made it possible to rapidly ramp up services to meet our new US licensees’ growing needs,” James Stern, Chief Business Development Officer at Evolution said.
“In a short amount of time, our overall impact in the US has been remarkable, with demand for our services increasing rapidly. We are now extremely well placed to support our licensees as they acquire and grow market share in the exciting US Live Casino market,” Stern added.
Reading Time: 1minutePaysafe Group, the leading global payment provider, has won the “Payments Processor of the Year” award at the inaugural American Gambling Awards.
In February, Paysafe brought to market its iGaming payments platform, allowing operators to plug their brands into a comprehensive suite of Paysafe payments products through one single point of integration. The platform allows US iGaming and sports-betting brands to seamlessly offer players card payment processing, the Skrill digital wallet, instant ACH, and online prepaid solutions.
The award acknowledges Paysafe’s transformation of the payments experience for both players and operators by unifying an unprecedented number of payment methods in one platform.
“It has been a momentous year for the US gaming space – and for our business, with the launch of our iGaming platform developed specifically for operators and players in a market with huge growth potential. We’re honoured to see our platform recognized, and we look forward to further investing in this technology and rolling it out into new regulated states as the American gaming market continues to evolve,” Neil Erlick, Executive VP of Business Development at Paysafe said.
Reading Time: 2minutesAn examination of the future of gaming expansion across the country will be the focus of the Committee on Casinos when the National Council of Legislators from Gaming States (NCLGS) convenes July 12-14 in Minneapolis. A Summer Meeting-record 42 legislators – and counting – are registered for the three-day conference at the Radisson Blu Downtown.
The NCLGS Summer Meeting – the only gaming conference where the legislative decision-makers meet – is open to the public. To view the agenda, register, and book rooms at the host hotel at special attendee rates, visit http://www.nclgs.org/meetings.html.
The NCLGS Committee on Casinos, chaired by Michigan Representative Brandt Iden, will hear from the following experts:
- Wes Ehrecke, President and CEO, Iowa Gaming Association
- James Klas, Founder & Principal, Klas Robinson
- Matthew Roob, Senior Vice President, Spectrum Gaming Group
- Bobby Soper, CEO, Sun Gaming & Hospitality
“While sports betting has brought new opportunities to the states that have legalized it, it has also raised concerns of gaming saturation. Can these states accommodate new forms of gaming? And are there other markets that would benefit from the expansion or introduction of gaming?” said Michigan Representative Brandt Iden. “Legislators on the Committee on Casinos look forward to hearing from the expert panelists and discussion this important topic.”
The Summer Meeting has been approved for 10.75 and 10.0 Continuing Legal Education credits by the Minnesota and Nevada bars, respectively, underscoring its importance as a premier gaming policy forum.
The three-day NCLGS Summer Meeting agenda includes:
- Six legislative committee sessions: Casinos, Emerging Forms of Gaming, Indian Gaming, Lotteries, Responsible Gaming, and State-Federal Relations
- Keynote Luncheon Address: “The Next Five Years of Gaming,” by Timothy Wilmott, CEO, Penn National Gaming, and Chairman, American Gaming Association
- The Masterclasses conducted by the International Masters of Gaming Law
- Special general session panel examining gaming’s evolution toward entertainment
- Thursday evening cocktail reception
- Friday evening welcome reception
- Saturday afternoon tour of Sportradar offices
Source: National Council of Legislators from Gaming States
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A lot of my work has light placed in very precise spots, just over the eyes, or the lips, or just on one spot on the face. I often get asked how I do it, and instead of just saying the product, I thought I should go more in depth and talk about the ins and outs of how to get the most out of Cinefoil.
What is Cinefoil?
Cinefoil, also known as black wrap, is a thick aluminum foil stained black. It is somewhat resistant to heat, easily cut, folded, and stored. One of the downsides is that it can be rather sharp if it is used and used and used so gloves are sometimes recommended. What I find rather interesting about Cinefoil is that it was basically Film school 101 for me, however very few photographers I’ve met seem to know about it. It is great for small adjustable barn doors on super hot cinema lights, or quick and easy flags. It is also highly reusable so you can have one roll last you a long time. I have also used it to wrap around a speed light and create a tiny little highlight on a product shot.
an example of a product shot with cinefoil - a totally covered speedlight with a small hole to create the small kiss of light on the right
A small product shot where a flash on camera right is entirely covered by Cinefoil except a small hole to create a tiny kiss of light.
How to use Cinefoil
There are plenty of ways to use Cinefoil, a lot of it can be summed up as “put it where you don’t want light to go” however I want to concentrate on how I usually find myself using it and into a bit more depth to show off how to get custom shapes and precise light placement. To get as much use as possible out of these techniques you will definitely need, obviously Cinefoil, a boom arm, or backdrop stand (really anything that can have a horizontal bar to hang the foil from), and some distance.
The basic concept to getting light where you want it, and with sharp shapes, is that the smaller the light is the harder it is. There are exceptions (you can get lenses for in front of your light, or special lights, which give hard light and being close to your subject) but those are very specialized cases. In general you want your light far away from your subject, fully zoomed in, and the Cinefoil closer to your subject than it is to your light. In the image below you can see a simulation of the light not moving, but the Cinefoil moving closer and farther away from the subject.
The strips of light on the second image are a result of diffraction
There are three relationships to keep in mind here:
Subject to light: this will determine many things like how hard the light is, how contrasty it is (inverse square law), and how much gets spilled around the room.
Cinefoil to Light: The closer the Cinefoil is to the light, the softer the edges will be, and vice-versa
Subject to Cinefoil: The closer the subject is to the Cinefoil, the sharper the image will be and the larger the shape will be.
Cinefoil being used to create a pop of complimentary colour on this drag queen portrait
Balancing these three variables is key to getting the most control out of your light and Cinefoil. I generally find that placing the Cinefoil about third of the distance from your subject as it is to your light is the best situation. If your light is nine feet from the subject, I place the Cinefoil about three feet from the subject. This is not a hard and fast rule, however. The relation from the subject to the Cinefoil is most important for precise lines, in my opinion, rather than the subject to the light.
Placing Light
You can make place your light in a lot of different ways. From simply hanging strips vertically, to drawing more intricate shapes in the foil with an exacto blade. Now, Cinefoil is not the best art-making medium so it is best to keep things simple. Think box, star, blinds, Plus sign or an X etc. Once your shape is made hang it from a simple boom arm and you want to be sure to use some extra pieces to block as much spill as possible. I usually use three strips. One with my shape/design, and then one to the left and one to the right .
Aiming the light is one of the more difficult things here, I usually shoot with speed lights so I don’t have modeling lights to help me aim exactly where the flash will fall, but since I generally like my light to land on the model’s eyes – I can just have the model tell me when they can see the light through the Cinefoil and I know I’m in the right spot.
Pro Tips
Something to keep in mind is that the Cinefoil will act as an aperture, so you are going to lose a LOT of light doing this and you need to be prepared to pump up that power. It isn't uncommon for the light shooting through my Cinefoil to be at 1/1 or 1/2. Like a lens aperture, if your space for the light to pas through is too small you can run into diffraction where the waves of light can run into each other. You can use this on purpose for effect, or accidentally and screw up your shot. You want to be sure that the shapes you make, and the strips you hang if you’re simply making stripes, aren’t too close together otherwise you might get results you don’t want. I generally try to make sure that my gaps are no smaller than, say, half an inch.
An example of the light diffracting, giving a bright strip and a dark strip
You don’t need Cinefoil to be super super narrow – you can use it as a snoot, a flag, barn doors, etc. I usually use it to create precise placement of light on the face, sometimes coinciding with the use of gels to create pops of color in specific places or, more often, pops of neutral light in a color-washed scene.
An example of a neutral light to make a colour washed scene pop
Conclusion
In conclusion, Cinefoil is a product that I think should be in every portrait and product photographer’s toolkit to create pops of light and add greater control to your light without big giant flags everywhere. More precise than a snoot and more versatile than a V-flat I think it should be in just about everyone’s bag if they use strobes. Have you ever used Cinefoil before? I’d love to see your results in the comments below!